It might seem like I’ve had IPAs on my mind a good bit
lately. There was that provocative Slate
article a few months ago & the obligatory backlash. What did people expect from a mainstream news
source that prides itself on being deliberately contrarian? Then there was IPA Day earlier this month, &
the series of parodic “facts” on our Facebook & twitter feeds. Thanks to those who got it & played
along, as well as those who didn’t get it at first but then played along
anyway.
The point of that endeavor – aside from having a bit of fun
– was that there are a lot of soundbytes & factoids about beer floating
around out there like yeast sediment.
Many of them are spotty or half-truths, but get repeated by the guy on
the radio, the gal writing the blog, or someone sitting at the end of the
bar. Many of them have assumed the place
of legend among those in the know, & somehow get cemented into the ether of
beer knowledge. Beer geeks trip over
each other to whip out the most esoteric piece of apocrypha out there, like
some race to be the biggest know-it-all.
That’s all well & good, & like I’ve said in previous blog posts,
a bit of context can do wonders to enhance the experience & appreciation of
beer. If you haven’t caught on by now,
most of these “opinion” blogs veer toward chilling out & just enjoying the
beer. We don’t all need to get into a
contest of one-upsmanship on who’s the most fanatical beer geek here, who
landed the biggest whale, who can most accurately cite BJCP style guidelines,
etc. And maybe I’m mostly talking to
myself here.
Back to IPAs, the upsurge in IPAs has really made me think
about how far the collective palates of beer fans have come. IPAs are pretty much the most popular &
ubiquitous style of craft beer on the market today. I don’t think it’s a stretch to say that 99%
of craft brewers make IPAs today. At the
time of this writing, we have 12 IPAs on tap, & another four hoppy
“IPA-adjacents”. Some bemoan the glut of
hopped-up beers in American bars & bottleshops, but I think it’s a check in
the “win” column for craft beer & adventurous tastebuds. Bitter is a taste that more & more people
are getting into, & many will readily admit that it’s an acquired
taste. It’s a sign that craft beer is
winning hearts & minds, & that more & more people are willing to
try something different, even if it takes some getting used to. Though I don’t think it’s the only one, I
consider acclimation to IPAs one sign of a maturing palate. Trends point to there being more & more
beer drinkers bold enough to get to know what can be a pretty challenging
style. IPAs are basically the antithesis
of light, adjunct-based lagers, & beer fans hard- & softcore have
embraced them. They’re still not for
everyone, of course, but they’re definitely breaking through, & I think
it’s a great thing.
Now for the Slate-esque contrarian point: how about we
change the name? I know it sounds a
little crazy now, at the height of its recognition, but I don’t think the name
India Pale Ale fits any more. Or maybe
it never should have been used in the first place. Hear me out.
India Pale Ale is originally a British style with a specific historical
context, & stylistic guidelines that fit within that context for that
time. What people know & love today
as IPA is essentially an American invention.
The American IPA is devoid of the historical context that earned India
Pale Ale its name many, many years. And
the American IPA is popular because of US brewers’ innovations in use of hops,
both quality & quantity. Sure, ye
olde English IPAs are more highly hopped than their pale ale “juniors”, but
have you had an English or English-style IPA lately? I’m guessing probably not. How many examples can you name? Two?
Three? What people have come to
know & love in American IPA is the bright flavors & aromas that are
distinct in Pacific Northwest hops. By
all accounts, English IPA was nearly extinct when, almost 30 years ago,
Portland’s BridgePort Brewing made the first American beer to be dubbed “India
Pale Ale”. In a way, I liken that to Sir
Walter Raleigh bringing tobacco (& not cannabis) back to the old world with
him – it set the foundation upon which a paradigm was built. Maybe this sounds chauvinistic or jingoistic,
but I say that American brewers have claimed their rightful place on beer’s
global stage with the bold use of bold hops, so why pay homage to an old style
from the old world? Why not brand an
American art-form as distinctly American, right up there with jazz &
abstract expressionism? American ale,
West Coast ale, Cascadian ale, what have you.
Yes, I might be tilting at windmills, but I’m proud of America’s
brewers. Damn proud! The rest of the world is viewing America as
the shining brewery on the hill right now, & I say we stand up, shed off
the moniker of an arcane style, & give modern IPA its daddy’s name! Now who’s with me?!
Okay, okay, I’ve calmed down. Whew.
Enjoy your pint, everyone.