Continuing last week’s blog, here are a few more of the
bigger & brighter personalities in craft beer, specifically brewers.
Sam Calagione – Maybe the most recognized dude making craft
beer today, partly because of the Discovery Channel’s Brewmasters series from a few years ago. Sam’s definitely a big personality: talks
like a surfer, has seemingly boundless energy, a great sense of humor, gets
geeked about all kinds of music, & can freestyle rap on cue. It’s probably fair to say that Dogfish Head is
the brewery most responsible for pushing boundaries when it comes to
ingredients, recipes, & maybe even ‘extremity’ in craft beer. Regardless what you think of his beers (or
his “fame”), it’s hard to deny Sam’s passion: at SAVOR a few years ago he delivered
a talk entitled “Fuck the Reinheitsgebot”.
Yeah! His first ever batch of
homebrew was a pale ale, to which he somewhat impulsively added cherries. Guy’s got so many stories, & how about
this fun fact, comedy nerds? He used to
be roommates with half the cast of sketch comedy show The State.
Greg Koch – Jumping off comedy references from the last
profile, Greg Koch reminds me of Brian Posehn – into metal & full of nerd
rage. His brewery, Stone, is known for
projecting an air of tongue-in-cheek superiority, uses gargoyle imagery, & basically
challenges drinkers to like their beer. Greg
has seemingly mellowed some in the past year or so (dig the beard), but still
rails against the “fizzy yellow beer” establishment. The flipside of some of the playful arrogance
& vitriol is a sense of community & brotherhood with his craft brethren
– Stone might hold the record for most collaborations brewed, & his “I Am a
Craft Brewer” video encouraged small brewers to stand up & be counted.
Tomme Arthur - The virtuosic brewmaster for Port & Lost Abbey (his own side project) has a reputation for being a bit...um...cranky. Some of it may be inflated or apocryphal, but beer geeks have taken a few incidents & ascribed to him the persona of a curmudgeon – unapologetic &, for better or worse, uncompromising. He's the subject of Tomme Arthur vs. the World, a comic centered around lampooning this persona (that, distorted or not, is pretty funny). I'm sure this perception is exaggerated, & there's plenty of evidence that he's a good guy that plays well with others. He makes some damn good beer, & there's even the story of him randomly showing up to a tasting of beer fans with a box of rare Lost Abbey stuff. Maybe lovable curmudgeon is more accurate.
Vinnie Cilurzo - I don't think it's too far a
leap to say that Vinnie - of Russian River &, historically, the Blind
Pig - might be the most esteemed person in today's craft beer culture. He
makes some amazing beer & is, technically, about as close to perfect a
brewer as you can find. He's credited (with some debate) for inventing
the double IPA - by accident, no less! - & the American wild ale. And
maybe most importantly, he doesn't get flack for showboating or shooting his
mouth off & is, by all accounts, one of the nicest & most
pleasant dudes you'll find running a brewery. Considering the insane amount of attention
& accolade that Russian River gets, staying humble is no mean feat.
Tony Magee - Tony's a little bit of a
provocateur. As eloquent (& rambling) in his serial tweets/manifestos
as on Lagunitas' labels, Tony isn't afraid to bear his soul to the on-line
community, 140 characters or less at a time. Sometimes he reflects on the
beer world & his place in it, but he also isn't afraid to lob a few volleys
at his colleagues in the beer world; last year he set his sights on New
Belgium’s & Sierra Nevada’s expansion strategies. Tony appears to be a true libertarian, both
fiscally & socially (it’s 4:20 somewhere, right?). I’ve long thought of Lagunitas as Stone meets
Cheech & Chong, & Mr. Magee pretty much personifies that,
simultaneously self-righteous & self-deprecating.
So there are just a few in a much, much longer list of the characters inhabiting the craft beer kingdom. I could include some big names from the homebrewing world, or the beer criticism world, but that's a whole other kettle of fish. These folks are remarkable partly for who they are, & because their personalities come through in the beer they make. They make their beer with passion, & that passion is exuded in their public personae. Consider that next time you delve into a glass: that the liquid you're about to imbibe is infused with someone's heart & soul. It’s craft beer’s secret ingredient.